The economy hasn’t been doing well for a quite a while now. Faced with this terrible economy, people have been cutting down on spending in an attempt to save money. This has resulted in lowered sales for companies. In an attempt to raise their sales, many companies give away free items, such as free laptops. A lot of people may think that free laptop giveaways are a scam, but that is not true.
Promotional giveaways are designed to spread the word about a company or its product, and to encourage people to frequent their stores or websites. This is a pretty solid business plan. If you offer to give away free laptops to people, you may end up giving one or two away a week. People will flock to your store or website hoping to win a chance to get free laptops, thus increasing traffic.
The increased traffic should generate more sales. Thus, in an ideal situation, giving away one or two laptops will result in much higher purchases for that week, making the free laptops a worthwhile business expense. Makeup companies may offer free makeup samples, a movie rental store may offer a free trial, and a computer website may give away free laptops.
Companies like to give away high quality products as it doesn’t do them any good if they get a reputation for handing out shoddy garbage. So the next time you see a website offering free laptops, don’t dismiss it as a scam – it’s really just a very clever marketing technique.