One of the most important aspects of any business, regardless of what products or services the business deals with, is being able to reach customers by means of advertising. What better way to advertise than to offer the customers a free trial of a service or a free product to keep? Allowing people to sample products has been one of the most successful modes of advertising.
Companies will do this type of advertising in different ways. One way to do this is by offering a free trial of a service. For example, a tutoring company might offer a free afternoon of tutoring for a student. Then the parents will have the option to continue sending their child there for tutoring. If the service is excellent, then there is a good chance that customers will continue using the company. This is a way for someone to try something out with no obligation, and be impressed with good service and want to continue with it.
Another way companies can advertise by means of free things is to offer a product free of charge for a certain amount of time. A company specializing in electronics could offer their customers a two-week trial with a phone or computer. After two weeks are up, the customer then has the option to return the product if they are not satisfied. The key here, though, is to make sure that your customers will be satisfied, and will want to continue services, and may even tell others about the company. Perhaps down the road they will even buy another item from the company because they were so satisfied with the first product.
First and foremost, a company needs to make sure that their products and services are top of the line so that their customers will want to come back.